EventCity welcomed a specially selected group of agents to its first ever familiarisation trip of the venue and surrounding area, to show what the newly-announced regeneration of TraffordCity will mean for future events held at the venue.

The FAM trip, which took place on 22 June, saw seven agents from the north and across the UK arrive at EventCity before enjoying a tasty brunch served by The Kitchen – the venue’s new in-house catering offering. This was followed by a tour of EventCity, the north’s largest, fully flexible blank canvas exhibition and event space, located in TraffordCity, six miles from Manchester city centre.

Agents were then transported via luxury Mercedes Sprinter to The Alchemist in MediaCity, where they were inducted into the art of cocktail making with a masterclass. The day continued with an exclusive tour of the dock10 television studios at MediaCityUK in TraffordCity, home of The Voice, Blue Peter and Match of the Day. This was followed by a tour and drinks reception at Holiday Inn Express TraffordCity, and the day was rounded off with cocktails and a tasting menu at Manchester House and overnight accommodation at Holiday Inn Express TraffordCity.

Simon Jones, Sales Director, EventCity, said: “We were delighted to host our first ever FAM trip here at EventCity. The day was incredibly fun and highlighted the amazing versatility and breadth of our offer. It’s an exciting time for us with the regeneration of TraffordCity, and this was a great opportunity for agents to see both the flexibility and scale of our venue, and the further enhancements to our offering currently underway with the investment into the area’s transport and infrastructure. We look forward to hosting many more events like this in the future.”

Ellie Hogg, Event Executive, Bray Leino events said: “It was a very well organised, interesting and enjoyable day! We came away with relevant knowledge of EventCity and Manchester. Thank you so much for having us, it was lovely to meet you and the others. I hope we get to work together in the future!”

Josey Stoddart, Account Manager, Team Spirit said: “The whole day was so well thought out and every detail was thought of, the balance between the event knowledge and the fun bits was spot on – I especially loved the tour of the dock 10 studios!”

Around £3 billion will be invested into TraffordCity over the next 20 years, by The Peel Group, investors, stakeholders and partners. This includes an expansion of the hotel rooms, the new £350million Trafford Park Metrolink line, a further 1,000 hotel bedrooms plus a new £41m flagship retail centre.

EventCity – owned by The Peel Group - is the UK’s largest venue in the north and the second largest venue outside London with a total of 28,000 sq m of flexible and versatile space